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I own ad monetization end to end - from the auction and the ad impression to payouts to creators and partners. 10+ years in AdTech.
Open to relocation (UK · US · Canada · Australia / NZ) and remote worldwide · English C1
LinkedIn · [email protected] · Telegram @sprinn
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Summary
Product manager in AdTech and ad monetization, 10+ years in the industry. I grew from ad operations into product, so I see the ecosystem from every side - publisher, SSP vendor, and platform.
I own monetization from the ad impression to the payout: auction and waterfall logic, DSP integrations, and new inventory sources - the side that makes the money - and the billing layer that gets that money to creators and partners correctly. The most expensive problems live at the seam between advertising, data, and settlement. I find those seams, design the fix, and drive it to release across several teams and through the C-level - explaining the complex part so that an engineer, a finance lead, and a CEO all follow it.
Key results
- Grew platform ad revenue 4x in 2025 - on one of Russia's largest video platforms (~80M monthly / ~20M daily active users, Gazprom-Media). I owned the ad technology behind the growth. Publicly disclosed at RUB 2.2bn; the actual result is higher.
- Smart TV and In-App - about 40% of ad revenue today. Launched the vertical from scratch in three weeks across five teams.
- Ads in Yandex video search - RUB 500m+; in-house SSP - RUB 100m+ saved per year. On inventory and channels that previously generated nothing.
- Won C-level approval for a rebuild of the settlement architecture for scale - signed off up to the holding's general director. Annual creator payouts - RUB 1.45bn (public figure).
- Cut systematic overpayment to creators - moved payouts off a fixed rate onto a real-CPM calculation.
Experience
Rutube - Senior Product Manager, Creator Monetization (Rutube Studio)
Mar 2026 - Present · Moscow / remote
Rutube - one of Russia's largest video platforms (Gazprom-Media): ~80M monthly and ~20M daily active users.
Creator (UGC) monetization and the platform's settlement layer: revenue share, licensing payouts to rights holders, settlements with business accounts and partners, and the payouts themselves - tens of thousands of recipients and 3-5bn ad impressions a month; the new architecture is designed for 100-200 thousand partners.
- Rebuilt the settlement architecture for scale. Four parallel changes all touched one settlement service - a monolith that is hard to extend - and one of the tasks did not fit it as is. Instead of loading more onto the monolith, I initiated and won C-level approval to design a target service: breaking it into microservices with an architecture built to scale for years ahead. I lead the track, reporting directly to the CPO.
- New revenue-share models. Designed the revenue-split economics for three recipient types with different logic - partner sites, UGC creators and rights holders, and business accounts - reconciling conflicting interests into a single settlement model.
- Settlement automation. Moved manual calculations to automated ones: accurate payout forecasts for finance and removed error risk in the closed period.
Rutube - Product Manager, Ad Technology & Monetization
Jun 2024 - Mar 2026